

I’m Luciana Herrera, a peruvian fashion designer who has created collections ranging from children’s fashion to clothing for men and women, as well as different sub-sectors like swimwear, underwear, loungewear, tailoring and accessories. My design philosophy revolves around infusing elegance and sophistication into each project while adding a touch of vitality to make it stand out among other collections. I deeply empathize with the end consumer, and my work reflects a keen interest in consumer analysis and the development of compelling concepts, often drawn from my own life experiences. Every project i undertake is inspired by someone close to me or a significant life event that has left a lasting impression.
Education
University of Bogotá Jorge Tadeo Lozano, Bogotá, Colombia
Fashion design and management
2021 – Present
UPC – Universidad Peruana de Ciencias aplicadas, Lima, Perú
2020









“Beach product” winner of the contest organized by the childen’s clothing brand OFFCORSS an the University Of Bogota Jorge Tadeo Lozano.
Participant of two consecutive years in the annual fashion show of the Jorge Tadeo Lozano University, where the best projects of the year are presented.

Fashion Design and Management student in senior year with interest in trend analysis and consumer behavior. I have collaborative and leadership skills, efficient in team projects. I seek to contribute to the company with innovative ideas, product development and concept development for fashion and costume collections.
CommitmentÂ
Business visionÂ
Teamwork
Strategic organizationÂ
Adaptability
Assertive communicationÂ

Types of fabrics
Design, pattern and making underwear, swimwear and casual clothing for women, men and kids.
Digital illustration.
Flat drawing of clothing.
Technical sheets and tech pack.
Production fashion editorials.
Analysis and interpretation of trends.
Contact
lherrerarrojas@gmail.com
+57 322 286 0898
Phone number
https://www.instagram.com/luuciana_hr/
Instagram account
