Luciana Herrera

DIGITIZED NATURE

Swimwear

Kids

Introduction

Welcome to a journey where nature merges with technology and digital innovation in a collection inspired by Generation Alpha, those who live amidst the exuberance of nature and the omnipresence of technology. With six swimwear looks, Digitalized Nature embraces fun and functionality in each garment, from vibrant beach shorts to elegant surf suits, carefully crafted to reflect the dynamic and versatile essence of our young consumers. Join us on this journey as we explore a universe where colors come to life, shapes transform, and fashion becomes an authentic expression of the adventurous spirit of modern youth.

Concept inquiry

In a world with thousands of natural riches that refresh life, Nicolas is born into an era where technology has become humanity’s companion alongside the Earth. Past generations strive to coexist in this duality, while for him, witnessing a digitized world is normal. This fusion keeps him in a state of happiness and fun, defining his space, filled with sensory elements, as a Digitized Nature where adventure is part of it.

costumer profile

Nicolas, a boy aged 10 to 14 from Bogotá,  South America, embodies a sweet and affectionate personality. He cherishes his time with family and friends, feeling free to express his thoughts, which brings him immense tranquility and joy. While he is deeply connected to nature and finds excitement in exploring it, Nicolas also embraces the technological world of his upbringing. He enjoys playing video games and indulging in technology, but he equally delights in going on adventures and spending quality time at his grandmother’s house in Santa Marta, a coastal city in Colombia known for its abundant beaches and adventurous natural surroundings. Growing up in an era defined by technology, Nicolas has seamlessly integrated various electronic devices into his daily routine. These gadgets not only provide entertainment but also serve as tools for learning, information sharing, and capturing cherished memories of his adventures.

Costumer profile results

CREATIVE PROCESS

SHAPES BOARD

The shapes and silhouettes are extracted from the organic, fluid and symmetrical elements that characterize nature.Â

TEXTURE BOARD

Improving upon the details found in elements of nature and how technology is depicted, different visual textures are extracted as potential print resourcesÂ

FABRIC SWATCHES

Printed Orion

MicroTech

Miami Mesh

Lycra

PRINT GALLERY

LINE UP

Short pattern design

T-shirt pattern design

An adventure that blends the freshness of the outdoors with the excitement of the digital world