GALACTIC GLAM
accessories
INTRODUCTION
Galactic Glam, where each piece embodies the spirit of exploration and unlimited possibility.
With four pieces of leather goods and footwear, this collection is a testament to the seamless integration between cosmos-inspired spatial design and technology. Welcome to a universe.
CONCEPT INQUIRY
COSTUMER PROFILE
Inspired by technological visionaries like Elon Musk and Sheryl Sandberg, Julieta embodies a passion for innovation and leadership in a constantly changing world. With favorite brands such as Apple, Google, and Tesla, she immerses herself in the forefront of technology while staying updated through podcasts like “TechTalks” and industry leaders’ blogs. She works on software development projects in a technologically advanced city, where she collaborates with a diverse network of friends and colleagues who share her enthusiasm for technology. Balancing work with creative exploration and outdoor time, she embarks on a continuous quest for personal and professional growth. With aspirations for leadership and entrepreneurship, she aims to overcome technical challenges and develop leadership skills to achieve her goals and find fulfillment in all aspects of her life.
To reach the conclusion of important elements to consider in the collection, a survey was conducted with 100 women who fit the consumer profile. Â
Our actual consumers are women aged 24 to 29, without children, belonging to socioeconomic strata 4, 5, and 6 with high purchasing power. They purchase shoes approximately every three months. On average, they wear ankle boots, heels, and sneakers that are comfortable, of good quality, and durability. As for handbags, they tend to buy them approximately every four months, but they also receive them as gifts. They use both large and small bags, depending on the occasion, but they prefer shoulder bags or crossbody bags. Regarding aesthetics, they prefer handbags with zippers or a secure closure system, innovative designs, and versatile colors. They have a preference for shiny finishes and innovative details.
creative process
COLOR PALETTE
Materials
LINE UP
